Describe an advertisement you like. | IELTS Speaking Part 2: IELTS Cue Answer

Describe an advertisement you like.
You should say:
what type of advertisement it is
what product or service it advertises
where and when you first saw it
and explain why you like it and think that this advertisement is effective.

Learn How To Answer IELTS Speaking Test Part 2 : CUE Cards.

Sample Response 1:

The advertisement that left a deep imprint on my mind is an unconventional ad for a renowned perfume brand, Chanel No. 5. It does not merely sell a product; it sells an emotion, a lifestyle.

The first time I saw this ad was during a commercial break while watching a primetime show on television. The advertisement starts with a surreal scene of a woman dreaming, weaving a narrative around the power of dreams and imagination. The fragrance is subtly introduced as a key to unlock these dreams.

What makes this advertisement appealing to me is its artful storytelling and the clever way it associates the perfume with emotions and aspirations rather than explicitly showcasing it. The ad elegantly entices viewers into associating the brand with a sense of sophistication and luxury, thus making it highly effective.

Sample Response 2:

An advertisement that I am particularly fond of is an ingenious ad for a well-known tech company, Apple. It’s for their groundbreaking product, the iPhone.

I first encountered this ad on a billboard while driving through the city last year. The ad depicted a stunning, high-resolution photograph captured with the iPhone camera, accompanied by a simple tagline – ‘Shot on iPhone’.

What makes this ad memorable and effective is its simplicity and directness. It showcases the product’s capabilities without pomp and show, thus allowing the quality of the product to speak for itself. This innovative marketing approach is why I appreciate this ad.

Sample Response 3:

The advertisement that I admire the most is for a social cause rather than a tangible product. It’s a public service advertisement encouraging people to wear masks amidst the ongoing pandemic.

This advertisement was launched on social media platforms a few months ago, and it features everyday heroes – from healthcare workers to grocery store employees – urging people to mask up for their safety and the safety of others.

The reason I favor this ad is its timely and critical message. The heartfelt appeal and the diverse representation make the ad powerful and impactful. It reminds us that our actions can make a difference in these challenging times, thus making the ad incredibly effective.

Explore Various IELTS Speaking Part 2 Cue Card Questions and Answers.

Recommended Vocabulary:

Imprint – A lasting impression or effect.
- Example: “The advertisement left a deep imprint on my mind.”
Ingenious – Cleverly inventive and resourceful.
- Example: “An advertisement that I am particularly fond of is an ingenious ad.”
Narrative – A spoken or written account of connected events; a story.
- Example: “The advertisement weaves a narrative around the power of dreams and imagination.”
Entice – Attract or tempt by offering pleasure or advantage.
- Example: “The ad entices viewers into associating the brand with a sense of sophistication.”
Pomp – Ceremony and splendid display, especially as a show of power or wealth.
- Example: “It showcases the product’s capabilities without pomp and show.”
Tangible – Perceptible by touch.
- Example: “The advertisement that I admire the most is for a social cause rather than a tangible product.”
Diverse – Showing a great deal of variety.
- Example: “The heartfelt appeal and the diverse representation make the ad powerful.”
Impactful – Having a major impact or effect.
- Example: “It reminds us that our actions can be impactful in these challenging times.”

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Recommended Vocabulary:

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